During the 1920s and ’30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country’s graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books. – Richard Hollis (Yale University Press)
Nos encanta tanto este movimiento de diseño que les dejamos ciertos ejemplos para compartir e inspirar con todos ustedes.
We love so much this movement of design that we leave you some examples to share and inspire you.
para más inspiración / for more inspiration: abduzeedo